The Partners
Paul Song is a co-founder and a Managing Partner of Detail Provisions Co.
Paul has over 15 years of experience in the menswear and eCommerce markets. Prior to founding DPC, Paul was the President of Cufflinks, Inc., one of the largest cufflink brands in the world. Under his leadership, the company successfully expanded category growth, formed and grew licensing partnerships with Disney, Lucasfilm, Marvel, CBS Entertainment and was a 7-time honoree of Inc. Magazine Fastest Growing Companies.
Paul attended the University of Texas at Austin, is a resident of Dallas, a husband and proud father of three.
Dustin Pridmore is a co-founder and Managing Partner of Detail Provisions Co.
Dustin has over 15 years of experience in finance, private equity, business operations and real estate. He founded The McFarlin Group in 2008, which achieved a market value north of $200mm dollars and returned in excess of 25% IRR and above a 2.0x cash multiple to investors.
Dustin graduated Cum Laude from the University of Notre Dame.
Dustin and his wife Melissa are both long-time residents of Dallas and are parents to four.
Wonny Lee joined Detail Provisions Co. as a Managing Partner in August 2017.
Wonny has over 15 years of experience operating and investing in consumer brands with a digitally native strategy. He is an award-winning marketer with a proven track record of scaling brands. Throughout his career, he has had successful exits with some of the most prominent companies in the consumer space.
Wonny began his career early at 19 years old at Samsung Ventures where he focused on consumer and e-Sports investments.
Wonny resides in New York City with his wife.
Ready to grow your brand?
Develop, scale and unlock the true potential for your business with a dedicated team of operating experts.